Marketing

What is PPC?

What is PPC—and Why Your Business Needs It A few months back, we brought you an article about what is SEM–or Search Engine Marketing. Just to refresh your memory, SEM encompasses all paid online marketing techniques that are intended to boost a business’s visibility. Now we have another useful online marketing acronym to share with you: PPC. In this post, we’ll cover what is

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What is SEM?

Search Engine Marketing The marketing world revolves around an insane amount of acronyms. Those who aren’t industry insiders can easily become confused. Heck, even some of us “in-the-know” struggle to keep up. SEM is one of those unnecessarily perplexing terms. On the surface, it seems it should be easy to define “Search Engine Marketing,” but it really isn’t. And the confusion results from one

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6 Mistakes that Lead to Bad Web Design

These days, a website is essential for a company’s success; it’s nearly impossible to survive without one. But that doesn’t mean you can just toss something up on the web and call it a day. Bad web design is almost as dangerous as no website at all. There are billions of websites; if yours isn’t appealing to your target audience, they’ll simply find what

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What is the Best Size of a Postcard?

If you are going to invest time and money into a postcard marketing campaign, you naturally want it to be as effective as possible. One of your first questions when approaching the design process is probably something along the lines of, “what is the best size of postcard?” Determining What’s Best For You Unfortunately, “best” is a subjective term. No two companies have the

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An Open Letter to Our Clients About MyBlogGuest.com

Dear Clients, Spring is historically a tumultuous time in the SEO world. In years past, spring has introduced major algorithm shifts like Panda and Penguin. It also brought about a host of manual actions like the initial assault on blog networks. This spring, unfortunately, was no exception. On Thursday, Google handed out harsh penalties to many sites who participated in the guest blogging community myblogguest.com.

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The SEO Checklist: What an SEO Professional Can Do for You

SEO is a constantly evolving and changing subject – which requires a great deal of research and experimentation. Few business owners have the time necessary to devote to the subject. In most cases, your best option would be to hire an SEO specialist. However, owing to its complex litany of challenges, SEO is continuous process – that can sometimes get a bit pricy. Have

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Don’t Buy Facebook Fans!

When you were in high school, did you ever feel sorry for the losers who only had two people sign their yearbook?  Don’t you hate being the first one to a party?  Isn’t it better to be fashionably late – show up when there are other people to interact with? A lot of companies transfer this mentality to social media marketing.  Isn’t it better

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Kick-A$$ Call to Actions

A Straightforward Guide to Successful Online Conversions You spent a ridiculous amount of time designing your website.  You have an amazing website design that perfectly highlights your services and…no one is taking advantage of it. Why?  Your call to action is ineffective, non-existent or just plain stinks.  How are you supposed to understand your conversion metrics if your site fails to convert anyone from

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Three Ways to Enhance your Postcard Marketing

What is one of the primary concerns for any business?  Return on investment.  No where is this more prevalent than judging the effectiveness of a marketing campaign.  Unfortunately, it can be one of the trickiest tasks to complete. Naturally, you’ll want your direct mail marketing to be as effective as possible.  Consider who, where, and when before beginning your next postcard mailing. 1.  Who

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Effective Social Media Marketing

As you contemplate your marketing options, you’ve probably come across a term that is very popular in the industry right now – social media marketing. Some experts say social media marketing is an essential part of your branding strategy. Meanwhile, others say it is a waste of time. Who should you believe? In reality, both camps are probably a little bit right. Social media marketing can

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