Marketing

What is PPC?

What is PPC—and Why Your Business Needs It A few months back, we brought you an article about what is SEM–or Search Engine Marketing. Just to refresh your memory, SEM encompasses all paid online marketing techniques that are intended to boost a business’s visibility. Now we have another useful online marketing acronym to share with you: PPC. In this post, we’ll cover what is

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What is SEM?

Search Engine Marketing The marketing world revolves around an insane amount of acronyms. Those who aren’t industry insiders can easily become confused. Heck, even some of us “in-the-know” struggle to keep up. SEM is one of those unnecessarily perplexing terms. On the surface, it seems it should be easy to define “Search Engine Marketing,” but it really isn’t. And the confusion results from one

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6 Mistakes that Lead to Bad Web Design

These days, a website is essential for a company’s success; it’s nearly impossible to survive without one. But that doesn’t mean you can just toss something up on the web and call it a day. Bad web design is almost as dangerous as no website at all. There are billions of websites; if yours isn’t appealing to your target audience, they’ll simply find what

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What is the Best Size of a Postcard?

If you are going to invest time and money into a postcard marketing campaign, you naturally want it to be as effective as possible. One of your first questions when approaching the design process is probably something along the lines of, “what is the best size of postcard?” Determining What’s Best For You Unfortunately, “best” is a subjective term. No two companies have the

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