Social media marketing has become a critical aspect to a company's overall marketing strategy. Leveraging the power of online social platforms such as Facebook and blogging platforms such as wordpress and tumblr, offers a company unique, communicative access to the online presence of their target audience. With more and more people of all ages spending a greater amount of time online, a company is foolish to ignore the expansive possibilities that come with developing an online social presence. SN Design will help you decide how to leverage social media marketing to advance your reputation, foster your company's growth, and strengthen your communication with new and existing customers.

SN Design is thoroughly familiar with social media marketing and how a company's marketing strategy can implement efficient ways to make use of these online platforms. Social media marketing offers an implicit way to broadcast your company's message to an audience by passing the message from customer to customer. Multi-national corporations and small businesses alike have adopted this indirect marketing strategy that depends upon an online "word of mouth" to carry positive, company messages to potential customers. There is no industry that can afford not to be at the forefront of maintaining their public reputation. Social media marketing operates in real time, is incredibly powerful and works to sustain a consistently high level of communication with the public at large.

SN Design will help you compete in the online world by making strategic use of social media. Showing you how to use online media platforms such as twitter, Facebook and blogs gives your company new and cost effective ways to showcase itself. Kindly contact us to set up an appointment and learn more about we can do for you.

Local SEO (Search Engine Optimization)

Google Places Optimization Clearwater Local Internet Marketing Local SEO Clearwater 

When someone types a search term that shows local intent, either by including a location in the search or simply by searching using a term commonly considered to be serviced locally, Google and Bing serve up results specific to that searcher’s location. These are the local results (image C) that correspond to the Google places listing for that area (see Google maps).

Basically, a local search section is a search engine’s version of the yellow pages. Terms such as “plumber,” “doctor” or “pizza” trigger heavy local search results while terms such as “dresses,” and “TVs” do not. Unlike the phonebook, the businesses within the local results are not listed alphabetically. That is where Local Search Engine Optimization, or Local SEO comes into play. While somewhat similar to standard SEO, Local SEO has an entirely different focus. With Local SEO the goal is to rank within the local search results for commonly searched terms within your local area.

Advantages: The primary advantage of a local SEO campaign is that it can allow a smaller business to compete for popular keywords on a local level. The keyword "Pizza" for example returns over 350 million pages when searched in Google. A small pizza shop could never compete in such a broad landscape.  With local SEO however, the small pizza shops to not have compete against Pizza Hut as a whole, they instead compete directly with each local branch.    

Disadvantages: The main disadvantage of a Local SEO campaign is it's limited reach. Many businesses service regions larger than thier local city or town. The local search results generally only return business listings within the city of the searcher.

B. Pay Per Click (PPC)

Clearwater PPC Clearwater Pay Per Click Advertising

Google, Yahoo and Bing sell advertising space on the sides and at the top of their search results. These paid results are ads displayed in an order that is established through a bidding process. The ads displayed in higher positions have higher bids than those displayed lower on the list. Advertisers only play if they receive a “click” from a browsing customer (thus the name, “pay-per-click”). Any business that is willing to invest (or bid) enough will have their message readily displayed in front of an extremely targeted audience.

• Advantages: The primary advantage of a CPC campaign is that it is relatively easy and quick to set up. New businesses, or businesses introducing new product lines, are able to bring targeted traffic to their website almost immediately. Another advantage of CPC is the ability to focus on small local regions as well as added control over the marketing budget.
• Disadvantages: The primary disadvantage of a PPC campaign is the ongoing expense. If two hundred visits cost approximately $150 today, the same two hundred visits will cost the same $150 or more a year from now. For businesses that have a simple business model and a high converting website, this is not necessarily a problem. However, many businesses prefer to invest in a marketing strategy that accounts for sustained, long-term growth.

"It is essential that a ppc campaign be set up correctly. The cost of a campaign can easily be 2-3 times what it should be if it is not set up by an expert.  If your montly ppc budget is more than $500.00 we can usually save you more than the cost of our fees by eliminating poor targeting and fixing imporper optimisation"

        -Jarrod Wright Owner

Copy & Content Development

Clearwater Copy Rewriting, Clearwater SEO Copywriting, Writer Clearwater

Does your message make an impact? Is it layered strategically to invite attention and reward curiosity?  Have you crafted your tone to be accessible and intriguing to your target audience? Subtle Network Design can help with any aspect of your content. Whether it's brainstorming a tagline or producing pages of copy for a website, we can help to refine and sharpen your marketing message. We’ll work to ensure that when delivered, your message will make a pitch perfect impact.

Copy Evaluation & Rewriting

We probably don't know much about your business. This can work to our advantage. We bring fresh eyes to your sales copy and let you know if, as non-experts, your message is clear. Terms and concepts common within your industry may be difficult for your potential clients to understand. We will read, rewrite and enhance your sales copy to help ensure your message is accessible and inviting to your targeted audience.

SEO Copywriting

If you are at all familiar with the evolution of search engine technology over the last five to six years, you know that the content or words on your website play a significant role in determining how search engines index your site. It is essential to write copy with a search strategy in mind. Subtle Network Design will write or rewrite your copy in order to optimize it for maximum visibility based on your targeted keywords. We have a lot of experience in identifying the perfect ratio of keywords to content so that Google gets the right idea about your site.

Search Engine Marketing

Interent Marketing Firm Cleawater, Search Engine Marketing Clearwater, Online Marketing Clearwater

Studies show that anywhere from 50% to 80% of all web traffic comes through search engines. Having a strategy in place to ensure that your website is visible through a search engine is a necessity in today's business world. Search engines are fast replacing newspapers and phonebooks as the largest sales funnel. Ignoring these emerging trends puts businesses at a disadvantage when seeking new clients.

Basically, there are three primary methods (actually more than that) of marketing a business through search engines. Each method has its own set of advantages and disadvantages. Subtle Network Design works with you to find the solution that best fits your needs and budget. In most cases we adopt an online marketing strategy that includes more that one element. 

A. Organic Search Engine Optimization (SEO) read more

“Organic search results” (Image A) are the free results that a search engine returns for a given query. An organic search strategy includes on-page and off-page optimization tactics aimed at ranking a client’s website on the first page of organic results for the most relevant, high converting keywords.. read more

B. Pay-Per-Click (PPC) Advertising read more

Google, Yahoo and Bing sell advertising space on the sides and at the top of their search results (Image B). These paid results are ads displayed in an order that is established through a bidding process. The ads displayed in higher positions have higher bids than those displayed lower on the list. Advertisers only play if they receive a “click” from a browsing customer (thus the name, “pay-per-click”).. read more

C. Local SEO read more

When someone types a search term that shows local intent, either by including a location in the search or simply by searching using a term commonly considered to be serviced locally, Google and Bing serve up results specific to that searcher’s location. These are the local results (image C) that correspond to the Google places listing for that area (see Google maps).. read more

"Many online marketing firms will engauge in deceptive smoke and mirror tactics that focus on a single element of search engine marketing as a way to create the false perception of success.  In many cases, this leads to their clients losing out on a great deal of potential traffic and wasting money on minimally effective strategies.  At Subtle Network, we strive to educate our clients and involve them in the process. We know that the only true way to serve a client is to help them grow their business.  If your looking for push button Guaranteed Top Rankings, you'll have to look somewhere else."

        -Jarrod Wright Owner

Additional methods of ranking in a search engine include: Video Marketing, Photo Ranking, Merchant Listings and Press Release Marketing.  The opportunities to gain exporsure online are endless. We are passionate about being the premeir Search Engine Marketing Firm in Clearwaterand work tirelessly to learn and perfect many online marketing tecniques.  We offer services you can trust and the results that you can see. We offer an experienced approach to Social Media Marketing, Clearwater SEO, PPC and many other online marketing strategies.